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PPC adjustment (Pay-Per-Click adjustment) refers to the process of making changes to a pay-per-click advertising campaign in order to optimize its performance and achieve better results. This can involve adjusting bids, keywords, ad copy, targeting settings, or other elements of the campaign to increase its effectiveness and return on investment. The goal of PPC adjustment is to improve the campaign’s performance, increase click-through rates, lower costs, and ultimately generate more conversions or sales.